Have you heard that “Content is the past, present, and future of marketing”?
Why is content considered such a vital part of marketing?
This is because whatever you communicate about your brand to your audience is through content. Content could be in written form, pictorials, or videos. Content helps attract and engage visitors to your site.
Before digital marketing made a foray into the world of marketing, brands communicated to their audience through advertisements on billboards, banners, flyers, newspaper/magazine ads, etc. in the written format. Advertisements were also created in audio format and played by radio stations, etc. Video ads appeared on the cinema screen before the start of a movie and during intermission. Brands began to promote themselves by sponsoring programs on Television. All these ads were content presented in different ways. This is how content was a part of marketing in the past.
If we look at the current scenario, content has become more important than ever before! Today content is created in the form of blogs, articles, social media posts, emails, etc. The purpose of all content is to increase the exposure of the brand, attract website visitors, engage, and convert them.
Most brands post blogs, etc. on their websites, create social media and email campaigns. All the content for these marketing strategies is created by content writers.
Content writing is a specialized field. Content writers create content for a brand according to the needs of the audience. The content is optimized with keywords. Keywords are search terms that users type to look for information on a particular topic. This information could be data about a product/service. This is where the proficiency of a content writer comes into play. Professional writers are adept at using the keywords appropriately in the content so that it is relevant. Keywords become an important part of Search Engine Optimization or SEO. SEO is optimizing the content for search engines. In other words, keywords make the content search engine friendly.
Keywords are also used in other digital marketing strategies like YouTube videos, emails, social media posts, etc. Audio and video content is also optimized with keywords so that it is search-engine friendly.
As we can see content has been dominating the marketing arena since time immemorial. And, it is likely to play an important role in the future of marketing as well! This is because the content is used for communicating all information about a brand. Whatever form marketing takes, the content will be the backbone of marketing.
Therefore, is it necessary to hire writers who are knowledgeable and experienced in the field. There is a trend of outsourcing content writing tasks to professional content writers.
JWV Development is a leading IT firm that provides services such as web development, website design, search engine optimization, digital marketing, and more! We have a team of professional content writers who create a strategy for digital marketing and create the best content for your brand. We offer reliable content writing services well within deadlines!