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Which is Better: Business Blogs vs. Email Newsletters

Whenever we put together a business proposal we include recommendations for appropriate Web marketing campaigns. The two items that are usually included are email newsletters and business blogs because both have been successful for clients who use them.

When we take too many things at the beginning it seems to be overwhelming and but in the end, nothing gets done. Unless you have time and energy to write, starting an email newsletter and a blog may be too time-consuming.

So, the question is which will work better, a blog or an email newsletter. It mainly depends on the business model.

When An Email Newsletter Is Better

If you are selling something that requires some serious consideration to go after, In that case, we can use an email newsletter.

The reason is, that if a person needs information and time to make a buying decision, we need to stay in touch with them. Before making a buying decision. A person may visit the site, or might not be able to find the link, or may never return. However, if you can convince others to subscribe to the email newsletter, then you have the opportunity to send the equivalent of new web pages with the help of email, a piece of additional information will establish your credibility and expertise.

An email newsletter is a great marketing tool if you have a product that someone wants to buy multiple times. Sending permission-based emails is a great way of reminding you that it’s time to stock up, renew, or check out similar products that you offer. An email newsletter is the better way to go if you don’t think you can dedicate much time to a successful business blog. You are looking at a couple or few hours a month of an email newsletter as compared to hours of work in a week for making a blog.

When is the Blog Required

If you have a service or product that requires less research or doesn’t generate multiple purchases, their blog may be appropriate.

The blog offers amazing search engine ranking opportunities, so it is a good way of getting the information out there searching in the public domain. It can quickly establish credibility and will send leads to your website for conversion.

If you like to write and have a deep knowledge of what people are searching for, on Google, a blog may be the best tool, mainly if you like feedback from your blog visitors. It can be a more engaging platform for the audience.

You may get people to subscribe to the blog, which is great for visitors who visit again and again, and you can archive email newsletters as pages on your website which is great for search engine optimization.

In today’s world, you can do both and even more. But, sometimes the resources are limited. Even though you can re-purpose the content from your blog. Take a look at your business goals, how you think about the visitors, and what they want to find and receive the kind of messages, and then choose accordingly.