A blog is a powerful tool in upbringing your business’s online visibility and generating leads. Nowadays, many bloggers struggle to attract visitors on to their blogs. Here are ways that is used over the years to turn your blog into a powerful lead generation tool.
Always Start your blog with powerful, keyword-rich, and compelling titles. Good titles are half the battle winners in grabbing the reader’s attention. It is strongly recommended in doing the keyword analysis to know what the people are searching for. Use the best keywords in the title. An attractive title will increase search engine visibility and drive more search traffic to your blog. This is because people will then share your blog post with their social networks before they even read it, thus increasing the visibility with no additional work required.
Write blog posts that people want to read. Create how-to’s and give away the best material. We need not focus on over-sharing, and there are chances that someone else has already been blogging about it. Make it user-friendly to subscribe to your blog. If people subscribe to your blog, there will be an increase in the chances of getting more business of your ability to provide a piece of quality information. Make sure that the email and RSS subscription boxes are easy to find.
Add a Retweet button at the top of each post and also the Share this button at the bottom. By adding the retweet button to each post there is a surge in people sharing the posts with their friends. It only takes a few minutes to set up, but it can extensively increase your social media visibility.
It is better if we can add blog posts to your Facebook business page. With the help of the Networked Blogs application, the blog posts will appear on your Facebook business page, with no additional work, this will also increase your reach and make your business page more content rich.
If your blog is on WordPress then you even add your blog posts to your LinkedIn profile. You can have the most recent blog posts appear on your profile. You can do this by Application Directory there under the More navigation tab. Leave intelligent and valuable comments on other blogs. Leaving a comment on another blog will create a link back to your blog.
Just Don’t give up. It may take a while to develop a readership and bring a good number of people to your blog on a regular/daily basis. If you use blogs to grow your business, you need to commit to the process. We recommend writing at least 2-3 blog posts a week for six months before giving up. The posts shouldn’t be too long; short content, from 400 – 600 words is fine in one blog. Every blog you write adds the overall value of your blog and online visibility.
The traffic that comes to our website from our blog is the highest traffic we can get. By following these steps, we can start getting the results of blogging for your business.
If you need more help on how to drive more traffic to your blog, contact us today.