Are you considering getting your website optimized?
Your digital marketer may ask you whether you are looking for On-page or Off-page SEO?
This question can confuse the most experienced business professionals because not many people are aware of the difference between the two!
Let’s look at what they are, and why you need them?
On-page SEO: focuses on strategies to optimize those aspects of the website that are in your control. These include loading speed, site accessibility, keywords, content optimization, etc. These are factors of your website that you can alter to improve the ranking of your website.
Off-page SEO: focuses on increasing the domain authority of your website. Domain authority is improved by content creation and earning backlinks from other sites. Off-page SEO strategies determine how high your website will rank.
We can safely conclude that both on-page and off-page SEO is needed to boost the ranking of your website on search engines. This is because search engines compare your website with others based on what your site is about and how authoritative it is. On-page SEO addresses the “what your site is about” and Off-page SEO helps establish your domain authority.
Focus areas for On-page SEO:
- Title Tags:
Adding target keywords in your title tag for all pages of your site.
- Headings (H1):
They are the largest words on the page. Make sure that you use target keywords in your headings.
- Structure of the URL:
Optimize your URL with keywords.
- Alt text for images:
Include alt text optimized with keywords for images on your site.
- Loading speed:
Make sure that your web page loads quickly.
- Content on the Page:
Quality content that is well-optimized with keywords is a must.
- Internal Linking:
Ensure that you link internally to other pages on your website for a better user experience and search engine ranking.
- Social Tags:
Sharing your content on social media gives positive feedback to search engines about your website.
- Core Web Vitals:
These are a common set of signals of a website that are critical to all users. These signals help quantify the user experience.
- Page Experience:
The vital factors for a positive page experience are mobile friendliness, safe browsing, etc.
Off-page SEO relies on quality backlinks to your site.
You can build backlinks by:
Creating valuable content that people want to link to. Links are also generated by sharing your content on social media.
Connecting to influencers in your field by outreaching with emails also helps build authority.
Guest posting on sites related to your niche helps get valuable backlinks.
You can boost the ranking of your website by using both, on-page and off=page SEO strategies. It is recommended that you start with on-page SEO and then follow it up with off-page SEO to boost your ranking.
JWV Development is a leading web development and digital marketing company. We have a team of an experienced team of digital marketers who take care of all aspects of search engine optimization!