Everyone wants to do business with the experts, and they want to feel like they have selected the right person for the job. This removes the risk of choosing a vendor and gives peace of mind. Always establish expertise and credibility is a two-step process. First, you need to know, what your prospects are asking, and second to provide help and give the non-sales answers.
If you do not know the questions in advance, then there are plenty of places where people are publicly asking the questions, such as Twitter, LinkedIn, etc few of the popular platforms.
Once you are aware of the questions, Now it’s time to create some compelling and helpful answers. Put them where they will be helpful. Here are some of the places on the social media platform, where one can have the biggest impact.
A blog is a perfect place for creating quality content that can address your prospects’ biggest concerns they have been looking for. Use common the most common questions from your best prospects and then turn them into keyword-rich content on the blog. If people are facing similar kinds of problems search for answers on Google, and they will find your blog post, and this will give you the opportunity to connect with them.
Whether it’s YouTube or any other video-sharing sites there on the web, try and create the how-to videos on the same topics you tackle in the blog. These videos often will show up in the search results, and for many people, a video is more informative than a written blog.
To increase your return, create a blog post explaining and embed the video into the post. You can further extend the reach of your video by using websites to upload the video to multiple video-sharing platforms at once.
Your prospects are there on Twitter as well, asking tons of questions or expressing their frustrations. Visit http://search.twitter.com and there you can search for specific keywords and how to respond to those people through Twitter.
Once you find the questions or the tweets that you can respond to in a helpful manner, or in an informative way, you can try answering them in the prescribed characters, or better by pasting the link to a blog post or video you have created that answers the question people are asking. If you provide a quality answer or follow someone, there is a better chance that you may in response gain a new follower.
Establishing your expertise on a platform like Facebook is going to be focused on how you create a fan page for your business and how you participate on other appropriate groups and pages.
You can provide content on your page that can help your audience and link to the relevant resources. On others’ pages and groups, you can answer the questions as they come up. However, it is better not to try and hijack someone else’s group or page to benefit your own agenda.
We must always remember that social media is not a place for the hard sell. The goal is to establish credibility by helping your prospects. This will attract more people to your business or service.