The digital marketplace is full of websites! To create a website that stands out and catches the eye of your target audience, you will need to do some out-of-the-box thinking!
Even when you decide to pen down your ideas, you are likely to get confused because there are umpteen possibilities!
You can design your website by finding the answers to the following questions:
What is the Purpose of Your Website?
The design and structure of your website will depend on the objective behind creating it. For instance, if you are creating an e-commerce website, the purpose of the site is to sell products. So, you will need to choose an e-commerce platform that can host your website and make it easy to sell the products. Your website will need to clearly display the products with their description, etc.
Hence, establishing the purpose of your website will give you a starting point for creating it.
Who is your Audience?
When you are creating a website, you must know who is going to use your website. You need to find out the demographics, their needs, expectations, etc.
This will require a bit of research from your side. Your competitors’ websites are a good starting point to find out more about your audience. You can also find out details about your audience through social media platforms. Conducting surveys, etc. also provides useful insights into the needs of your audience. if you have a website already, Google Analytics can reveal a lot of details about your audience.
Is your site easy to get around?
It is now a fact that website visitors don’t like to spend too much time navigating the site. Therefore, website designers must ensure that the website is user-friendly. It must be easy to navigate and your audience should be able to find their way easily through the site.
Make sure to provide clear CTAs in prominent places on the website.
What type of images, fonts, etc. will you use?
It is the imagery, style, fonts, and aspects like these that differentiate one website from another. These aspects also depend on your target audience. You need to use fonts, images, colors, etc. that attract your target audience.
Are you using the right words?
Even the most attractive websites will not be able to hold the interest of your audience if you do not have the right content on the site. Aspects such as color, fonts, etc. will help direct the audience to your site. However, it is the content on your website that will help engage them. Make sure that you use high-quality content in the form of the website content, blogs, etc. to hook your audience. Also, keep refreshing your website with fresh content to keep your audience coming back to the site.
Is your website responsive?
Creating mobile-friendly websites is no longer an option but a must. This is because most people today access web content on mobiles.
What is the loading speed of your website?
Quick loading websites are the need of the hour! Make sure that your design features do not slow down the website.
Once you answer these questions, designing your website will become easy!
JWV Development is a leading web development company that creates innovative websites for global clients!