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Content Marketing Trends for 2022 that will Impact your Business

The past two years have driven people indoors. Whether it is online classes or work-from-home, most people have found themselves at home navigating desktop/laptop screens. It would not be out of place to say that content consumption has increased multifold. This means that content creators are going to be busy offering content to the growing market.

As the consumption of content is increasing so is content creation. This is the reason we have a lot of content on the internet. The content is available in different forms, written content, imagery, video content, and podcasts to name a few.

With the availability of excessive content on the internet, content creators need to think out-of-the-box and develop unique content that stands out and the audience consumes it.

It is recommended that brands find out what type of content is popular and customize the content according to these trends.


Here’s an overview of some of the top trends that content marketers need to be aware of:

  1. Artificial Intelligence

The demand for the volume of content creation is growing exponentially. Besides, content needs to be created in different formats and for multiple platforms. For instance, the content created for social media is different from that in the blog form. Also, content creators need to develop content in written form, videos, podcasts, and more. One strategy to meet the growing demands for content is automating the process. Therefore, we are likely to see an increased use of Artificial Intelligence tools for content creation and enhancement. 

  1. Shorter Video Content

Video content has become extremely popular in recent times. However, trends indicate that users prefer a shorter form of video content compared to longer versions. The popularity of reels and IGTV on Instagram, short videos, etc. substantiate this. Content creators must create short videos in which the key part of the content appears in the first 3 seconds to engage the audience.

  1. Responsive Designs

All types and formats of content created must be mobile-friendly. The user must be able to clearly read the content on the small screen and watch the video with ease. This is because of the fact more and more people now prefer to access information on their smartphones instead of a computer screen.

  1. Search Engine Optimization(SEO)

Optimizing content for search engines is more important than ever. A content creator will need to strive for No. 1 ranking for the content instead of No. 10 because it is the top content that is likely to be accessed. Hence, content creators need to create high-quality content using keywords customized to the needs of the audience. Niche-specific content is more likely to rank higher than generalized content.

  1. Customer Retention

Most marketing strategies focus on acquiring new customers. However, marketers will need to focus their efforts on retaining existing customers s well. They will need to keep track of the needs of their existing customers and offer them a personalized experience so that they don’t lose them.

A professional content writing company is aware of all the trends that impact content creation and marketing. Therefore outsourcing your content needs will benefit your business. JWV Development has a team of experienced content writers who create the best content for your brand.