Social media nowadays is one of the most transformative updates that happen to the internet in the past two decades. Facebook, Twitter, Instagram, and LinkedIn are the like are highly popular digital channels on social media as a source of news, information as well as entertainment. It is a place where people from worldwide can…
Content engagement can be referred to actions users take when interacting with the content on your website. It is a way for you to know whether the content was relevant to your visitors or not. If your content stimulates the interest of users by helping them to solve a problem or leaves a positive impression,…
The website is the backbone of all your eff in digital marketing. Your search engine optimization (SEO), pay-per-click(PPC), social media, and email marketing campaigns all are pointing back to your site. The Website’s design and functionality must be equipped with the industry’s best practices and the latest trends as per the customer expectations. Nowadays businesses…
The update for the Google page experience for desktop web pages and desktop search is now completed. According to the company, the ranking launch is based on the same Google ranking signals rolled out and is excepted to be mobile-friendly. Meaning more than the Google Core Web Vitals, the latest Google search algorithm includes all…
Last Year in 2021, Google rolled out the “About This Result” panel on the search engine results page (SERP), which helps users to check their sources of information in this space. They added an update to the feature that will inform their users why their query turned up a particular result. It is designed primarily…
An effective search engine optimization (SEO) strategy is the combination of on-page and off-page SEO. Even though the search engine algorithms keep on changing, what you do outside the website is what matters. Currently, 50% of ranking factors are connected with your off-page SEO strategies. Below are the factors you need to know about off-page…
Search engine optimization (SEO) is always changing, and the year 2022 has already shaping up to be an exciting year for the SEO industry. In the year 2021, there was numerous change in the large Google algorithm, including the Core Web Updates and the Page Experience Update, and there will be more changes coming up…
The logo is the recognization of a brand. When you print a logo on a physical object, you can reach people at all levels than if they see it online. And there is no better way of advertisement for your brand than someone wearing clothing with a logo on it — especially if it looks…
Social media is a very powerful force in today’s world. Brands cannot afford to neglect social media marketing in today’s competitive marketplace. However social media marketing is not just about sharing creative posts on social media platforms. Many businesses fail to leverage the benefits of social media marketing because of the lack of a strategic…
Marketing trends for every platform change with time. This is mostly due to the changing needs of the audience. The demands of the audience do not remain constant. Another reason why marketing strategies need to change is because of technological innovations. Brands need to leverage new technologies to create effective strategies. Just like marketing on…