Technology is advancing at a break-neck pace! And, it is impacting all aspects of our lives! While the pandemic created distances between people in more ways than one, technology helped people connect! Whether it was virtual meetings, online shopping, social networking, etc., all these helped people across the globe connect and function seamlessly. As research…
As the world goes digital, one of the most in-demand fields in web development! And, this is not without reason! There is an exponential growth in the number of websites in the digital marketplace. A website is a basic need for any business to have an online presence. Web development is a highly dynamic field…
Whether you are a novice or an experienced entrepreneur, digital marketing has become a crucial component of the success of a business. No matter what industry you are in, it will help you create a connection with the customers. Gone are the days when it was difficult to comprehend the customer’s needs. Now with the…
Having a strong online presence is a must for any business in today’s world. An online presence is built using digital marketing techniques like social media marketing, search engine optimization, content marketing, and more! Each of these strategies requires a different approach based on the niche of the business. Also, you cannot afford to ignore…
Off-Page SEO implies indirect search engine optimization techniques that help a website rank higher in searches. In other words, all activities such as link building, content marketing, etc. that are done outside the website to boost its ranking are termed Off-page SEO strategies. Why your website needs Off-page SEO? Google ranks a website based on…
Are you one of those businessmen who is wondering whether to hire a professional content writer or not? Many business owners feel that since they are experts in their field, they can create content about their services/products themselves. While there is no doubt that they have can create relevant content about their business, the need…
On-page search engine optimization refers to the optimization elements on the webpage or webpage code like content, headers, title tags, and more. On-page SEO is important because it is these elements that the visitors to the site engage with. Besides, Google ranks websites based on these elements. On-page SEO differs from Off-page SEO because of…
Social media has become one of the most powerful forces in recent times. The latest stats report 3.78 billion social media users worldwide. (Source: https://www.oberlo.in/statistics/how-many-people-use-social-media). Hence, social media platforms are the best place for brands to engage with their audience. This is the reason that social media marketing has caught steam in current times. Since,…
Are you considering getting your website optimized? Your digital marketer may ask you whether you are looking for On-page or Off-page SEO? This question can confuse the most experienced business professionals because not many people are aware of the difference between the two! Let’s look at what they are, and why you need them? On-page…
Social media is a very powerful force in today’s world. Brands cannot afford to neglect social media marketing in today’s competitive marketplace. However social media marketing is not just about sharing creative posts on social media platforms. Many businesses fail to leverage the benefits of social media marketing because of the lack of a strategic…