Search engine optimization (SEO) is always changing, and the year 2022 has already shaping up to be an exciting year for the SEO industry. In the year 2021, there was numerous change in the large Google algorithm, including the Core Web Updates and the Page Experience Update, and there will be more changes coming up in 2022.
The search engine optimization trends focus on accessibility, machine Learning, mobile-friendliness, and overall experiences on Google Search.
SEO Trends of the year
The Site usability metrics: Google is prioritizing the website performance that will create the best user experience, based on the evidence by the previous year’s Page Experience. They have shown that they are not afraid to penalize the websites that don’t meet certain criteria such as speed and UI/UX metrics, or those with poor accessibility.
So One way or another, almost everything having to do with on-page SEO involves UX and UI. You can have the best content, but if users can’t open it because of a poor web experience, it just doesn’t matter.
Site capabilities that one should prioritize for Search Engine Optimization?
Website loading Speed: If your site takes longer than 5 seconds to load, you will lose 40% of your traffic. Site speed is an important factor for any good web experience, and the right UI design element and the technical SEO can make it quick.
Accessibility: According to WCAG (Web Content Accessibility Guideline) which is an internationally recognized set of guidelines for digital accessibility which is managed by the W3C, i.e. the international web standard group. The understandability, operability, and robustness, of your website organization and usage, must be accessible to all users.
Mobile-Friendly: The majority of users access Google search from mobile devices. Due to this, Google now uses mobile-first indexing when it comes to indexing and ranking the page. This means it is essential to check your website that it loads correctly on mobile and it is easily accessible for mobile users to read and navigate. Mobile-friendliness is the main part of many of the SEO trends.
Content generating AI machine learning algorithm
Artificial intelligence or AI is changing the trend of every industry, and SEO is no different. With machine learning, AI technologies can intake a huge quantity of data at much higher speeds than an average humans handle, or analyze the information, and then uses it to automate a variety of marketing task. From chatbots to data analysis, using AI in marketing will be one of the top SEO strategies in the upcoming year. The Content generators like Copy AI and GrowthBar took off in 2021.
These tools will be going to be a huge boon to digital marketers. The Data-driven software tools specializing in content generators and SEO will continue to increase in popularity in the year 2022.
Conclusion
When it comes to SEO trends and strategies, it is important to stay up to date as the Google algorithm changes with each coming year.
Though these updates, tips, and tricks might seem a little complicated, The SEO really just comes down to something, that all the businesses are prioritizing: providing helpful, interesting information and, accurate data to the people that are looking for. And that demand that will never go away.