Website designing is a dynamic field with innovative design features being introduced every year. Fortunately, even the pandemic could not put brakes on innovations in website designs! So, we have some new trends in website design that we are likely to witness in 2021!
Let’s look at what the trends in website design in 2021 will be:
Subdued Color Tones
It is likely that in 2021 we will see more websites created using lighter colors. Light backgrounds have become popular because they impart a more natural look. Besides, any image or overlay in a darker shade easily stands out. It is easier to add hand-drawn sketches, etc. in a light background.
In the past few years, there is a lot of emphasis on providing users a personalized experience. Website designs in 2021 will focus more on offering the users designs tailored to their needs. Technology has now advanced to a stage where new design practices and algorithms have made the internet more user-centric. For instance, website designs could offer users the means to alter the appearance of the website, etc.
Augmented Reality(AR) will Become a Reality in Web Designs
We are aware of the immersive experience AR offers. Augmented Reality has a huge role to play in the “New Normal.” This is because it can offer the buyers a real-life experience of the product when they are unable to visit the brick-and-mortar stores.
AR has been used successfully by furniture stores, etc. where they offer the buyers an opportunity to virtually place a piece of furniture in their premises to see how it looks and choose the best based on how well it fits in. AR can also be used for selling automobiles since a potential buyer has an opportunity to virtually experience the features of the car so that he can decide on the purchase!
More and more businesses are now leveraging the power of AR to enhance user experience.
We are living in an era of fast internet speeds so multimedia content such as text, video, etc., etc. Web designs in 2021 are likely to focus on using more multimedia to delight the users.
3D visuals have come a long way in terms of quality over the years. In 2021 we are going to see designers focus more on using 3D videos to engage the uses.
Horizontal scrolling has been found to be an effective way to share secondary information. In 2021, we are likely to see designers use horizontal scrolling in different ways to engage the audience.
In the digital arena, it is all about attracting a quality audience to your brand with effective storytelling. 2021 will have more of Scrollytelling wherein the story is told using scrolling data to hooks the audience.
The design of the website is a vital factor for it to stand out in a highly competitive digital marketplace. JWV Development creates innovative website designs based on the latest trends to attract your audience.