On-page search engine optimization refers to the optimization elements on the webpage or webpage code like content, headers, title tags, and more. On-page SEO is important because it is these elements that the visitors to the site engage with. Besides, Google ranks websites based on these elements.
On-page SEO differs from Off-page SEO because of the optimization techniques used. Off-page SEO techniques are those used outside the webpage. Off-page SEO uses strategies like building backlinks, social media activities, and more.
Let us now look at the elements of On-page SEO:
Google algorithms use page speed as a factor for determining the ranking of the page. This is because page speed directly impacts user experience. If a web page takes too long to load, users shift to other pages. Besides, high loading speeds negatively impact conversions as well. Hence, we developers need to ensure web pages load quickly.
The content on the webpage is the most critical factor that determines its ranking. This is because it is the content on the webpage that attracts the audience. Content must be optimized with the right “keywords”, the search terms/phrases that website visitors use to look for the product/service. Ideally, the content must be optimized to cater to a wide range of search queries. Another vital factor for the content to rank on search engines is that it must be linkable. The audience must be able to link to it so that the content drives traffic to the website.
It is the HTML element that indicates the title of the webpage. The title tag is an accurate and precise summary of the content on the page. Title tags appear as clickable headlines in search results. Title tag has a vital role to play for SEO, social sharing, and more.
The URL is essentially the “address” of a web page on the internet. It is an acronym for Universal Resource Locator. A URL comprises a protocol, a domain name, and a path. The URL indicates to both the user and search engines what they can expect from the web page. However, URL is not a major ranking factor for a web page. But a URL optimized with keywords can improve the visibility of the site.
URL can improve the ranking of a website if it is simple and relevant and clearly conveys to search engines and users what the website is about.
It is an HTML element that can influence the click-through rate. It provides a brief summary of the web page. While meta descriptions do not play a role in Google’s ranking algorithms, they can definitely increase the click-through rates which indirectly affects the ranking. Meta descriptions should be written within 160 characters.
Alt texts are embedded in an HTML code. They describe the appearance and function of an image on a page.
These are some of the vital elements for on-page SEO for a page. If you are looking for digital marketers who can streamline all the on-page SEO factors, JWV Development has a team of SEO specialists who take care of various aspects of on-page SEO to boost your brand!