Off-Page SEO implies indirect search engine optimization techniques that help a website rank higher in searches. In other words, all activities such as link building, content marketing, etc. that are done outside the website to boost its ranking are termed Off-page SEO strategies.
Why your website needs Off-page SEO?
Google ranks a website based on different criteria. While on-page SEO is a vital factor for ranking, it is also important what others feel about your website, and the relevance of your content to users, besides other aspects of your website. Therefore, your website needs links from quality websites.
One of the most important factors for ranking a website is its domain authority or DA. DA is a score set up by Moz which depicts the performance and quality of the website. If the backlink from a website with a lower-ranking leads to one with a higher ranking, it boosts the ranking of the low ranking website.
However, make sure that you choose websites that are relevant to your niche for backlinking.
While selecting the high DA websites make sure to assess the traffic these sites can drive towards your site.
There are two types of links used for backlink building:
Do-follow-links:A do-follow link helps Google bots or spiders to pass value to the website it is linked to. Google ranking depends largely on the number of do-follow links you have from different domains that are relevant to your niche.
No-follow-links:These links are not followed by Google bots. These links do not play a role in the ranking of your website but these links were introduced to stop web spam.
Next, we come to the Off-page SEO strategies to improve Domain Authority:
Social Media Marketing:
Social Media Marketing is one the most powerful strategies to increase the visibility of your website. This is because social media marketing helps distribute your content across multiple channels. It is effective for building the brand and reputation of your business.
Guest blogging helps you write content on high DA websites and it allows you to insert a link that drives traffic back to your website in a post or author bio.
Links from high-domain authority sites help boost the ranking of your website. Methods like outreach, blogs, press releases, donations, etc. help in boosting the rank of your website.
Social bookmarking entails storing a website so that it can be revisited at any time. The benefit of social bookmarking is that it can be shared online easily with whoever accesses your content.
This entails promoting a product/service to industry experts. These experts will deliver your branding message to a niche audience.
Customer reviews help in guiding your audience about the quality of your product/service. Hence positive customer reviews help build the credibility of your brand and so rank higher in searches.
Although not comprehensive, this is a list of Off-page SEO strategies that can boost your brand’s ranking. JWV Development has a team of experienced digital marketers who can create a customized Off-page SEO strategy for your brand.